San Francisco, CA – August 12, 2008


Thought Inc.®, the Enterprise Data Solutions & ORM Company, announces a new milestone in addressing for development organizations, the problem of keeping business object models synchronized with the database models during application development. This is a key business issue facing development organizations because of the direct impact on profitability. The symptoms can be decreases in productivity, degraded data accuracy, and reduced ability of the application to sustain performance and scalability requirements. As the industry leader in guiding development organizations to success with managing and persisting enterprise data, it was important to solve this problem for our customers. The result is a full round-trip engineering development process for managing enterprise data in corporate applications.


“Our job is to help clarify important issues and problems that the customer is having with managing & persisting enterprise data in their applications and to provide solutions,” said Greg Baker, Director of Sales and Marketing, Thought Inc.® “A key issue for our customers is lost productivity from the inability to easily synchronize the object model with the database model during development, and we have solved this issue.”


Thought Inc.® works directly with development organizations to identify key issues and problems they are having with managing enterprise data in their applications. We provide a combination of enterprise technology and expert-level services to solve these issues for the customer. We focus on the issues that the customer is open to and needing to solve. The typical result is successful resolution of the these issues through implementation of appropriate solutions. This leads to a long term business relationship where the customer makes Thought Inc.® an important resource for delivering their mission critical business initiatives.


The new release of CocoBase® JPA v5.5 sr1, now includes data model synchronization facilities that allows the developer to seamlessly cope with changes to the database model and other team development tools such as database design, object modeling and CASE/IDE tools. This results in much improved developer productivity and reduces overall development organization costs. Developers can easily manage synchronizing changes to either the database or Java code within the CocoBase® GUI Workbench. This directly facilitates implementing an efficient overall development approach by keeping the ORM mapping in sync with changes being made elsewhere in the environment, as well as helping to avoid errors and issues resulting from incomplete mappings.


Marketing Contact: Greg Baker, Director of Sales & Marketing, Thought Inc.® at (415) 836 -9199.


About CocoBase® JPA V5.5 SR1

CocoBase® JPA, Enterprise Object to Relational Mapping Platform and Technology offering, is the sole provider of enterprise persistence features for development with JPA for both the Microsoft .Net and Java platforms. It is optimized for J2EE and J2SE customer success and is the technological leader for solving the Object to Relational impedance mismatch. Available to customers since early 1997 and in its’ fifth major release, CocoBase® has earned a solid reputation for delivering success at the enterprise-level.


About THOUGHT Inc.®

THOUGHT Inc.®, the Enterprise Data Solutions Company, formed in 1993 and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. The result is the CocoBase® platform for successfully managing enterprise data in mission critical corporate applications for over 300 customers worldwide. THOUGHT Inc's® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling sales at (415) 836-9199.


LEGAL NOTICES
This document is copyrighted and owned solely by THOUGHT Inc.® 2008. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. PURE POJO™, Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional issued and pending patents directed to object navigation, object modeling, querying, caching, etc. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.