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"Your technical support has been outstanding! "

Brian Cornelius, Senior Architect,
Harte-Hanks, Inc.



Harte Hanks Inc.

Customer Relationship Management (CRM)

Business Challenge
Designing a data access layer that would allow changes to table columns in our database without extensive coding to this layer. Simplifying the setup and management of customer installations was key to the project.

Implementing CocoBase Enterprise O/R using EJB.

An extremely flexible Data Access layer, which will allow for database changes without disturbing our code, greatly reducing the time to get customers up and running. This resulted in increased customer satisfaction.

Planning for the real-world
Harte-Hanks, Inc(NYSE:HHS) today is a worldwide marketing company, based in San Antonio, TX, that provides end-to-end Customer Relationship Management (CRM) and related solutions for businesses and organizations in both consumer and business-to-business markets across North America, Europe, South America and the Pacific Rim.

Harte-Hanks uses technology to capture, to analyze and to disseminate customer and prospect data at all points of contact. The company's services help clients generate traffic to Web sites, call/contact centers and retail locations, gaining knowledge about customers in the process. Harte-Hanks provides a host of best-of-breed services: direct agency capabilities to print on demand, Web page design to e-care, desktop database capabilities to systems integration, personalized direct mail to e-mail, software products to ASP solutions. The company also owns and operates shoppers that are zoned into more than 800 separate editions reaching more than 9.8 million households in California and Florida each week.

Their evolving market demanded an o/r mapping tool that would deliver a more powerful answer to EJB development. (After) "a brief evaluation of TopLink" Senior Engineers at Harte-Hanks tested and found that it would meet both our present and future needs" said Brian Cornelius, Harte-Hanks, Inc.

"Using Cocobase has been quite straightforward and very valuable. It has decreased our production time and has given us an important foundation for database access in our product, while your support as been outstanding, "

said Brian Cornelius, Senior Architect, Harte-Hanks, Inc.

Software Tools / Technology Used

O/R Mapping Tool:

CocoBase Enterprise O/R, THOUGHT Inc.

Application Server:
BEA Weblogic, BEA Systems Inc.

Development Environment:
JBuilder, Borland Inc.

Microsoft SQL Server, Microsoft Corp.

Modeling Tool:
Together J Control Center, Together Soft Inc.

Company Information
Harte-Hanks, Inc. is a worldwide, direct and interactive services company that provides end-to-end CRM and related solutions for a host of consumer and business-to-business marketers. Harte-Hanks and its CRM integrated solutions use technology as the enabler to capture, analyze, and disseminate customer and prospect data at all points of contact. Its customer-centric models allow the company to be the overall solutions provider for driving traffic to a Web site, contact center, or brick-and-mortar location.

About CocoBase Enterprise O/R

CocoBase Enterprise O/R, OPTIMIZED for J2EE and J2SE Customer Success, solves the Object to Relational impedance mismatch. It virtually eliminates the need to hand-code database access for EJB and Java Applications. This can directly decrease up to 85% of the cost of database access development for enterprise customers faced with deploying fine-grained (simple to complex) relationships to J2EE (EJB 0/R) or J2SE (Java O/R) Application Servers.

CocoBase's® unique Dynamic Mapping Layer insures that the developer can easily build and deploy applications for optimal scalability, performance with minimal maintenance. The CocoBase® technology is based on landmark patents issued to THOUGHT® Inc. for Repository based Object Mapping. It is the technology and product leader in the Java space. After years of product acceptance and thousands of installation sites, CocoBase® is in a class by itself in terms of delivering Object to Relational Mapping technology.

About THOUGHT Inc.®

THOUGHT Inc. ®, architects of CocoBase® Enterprise O/R, "Dynamic Mapping for the Enterprise®" was formed in 1993, and subsequently revolutionized object to relational mapping technology with landmark solutions and industry leadership. The company supports customers around the world from their affiliate offices in Paris, France, and Florianopolis, Brazil as well as corporate headquarters in San Francisco, CA. CocoBase® and THOUGHT Inc. ® are registered trademarks of THOUGHT Inc. ®. CocoBase® technology is based on US patent #5857197. All other trademarks are property of their respective company. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling (415) 836-9199.