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Harte Hanks Inc.
Industry
Customer Relationship Management (CRM)
Business
Challenge
Designing a data access layer that would allow changes to table
columns in our database without extensive coding to this layer.
Simplifying the setup and management of customer installations was
key to the project.
Solution
Implementing CocoBase Enterprise O/R using EJB.
Results
An extremely flexible Data Access layer, which will allow for database
changes without disturbing our code, greatly reducing the time to
get customers up and running. This resulted in increased customer
satisfaction.
Planning
for the real-world
Harte-Hanks, Inc(NYSE:HHS)
today is a worldwide marketing company, based in San Antonio, TX,
that provides end-to-end Customer Relationship Management (CRM)
and related solutions for businesses and organizations in both consumer
and business-to-business markets across North America, Europe, South
America and the Pacific Rim.
Harte-Hanks uses technology to capture, to analyze and to disseminate
customer and prospect data at all points of contact. The company's
services help clients generate traffic to Web sites, call/contact
centers and retail locations, gaining knowledge about customers
in the process. Harte-Hanks provides a host of best-of-breed services:
direct agency capabilities to print on demand, Web page design to
e-care, desktop database capabilities to systems integration, personalized
direct mail to e-mail, software products to ASP solutions. The company
also owns and operates shoppers that are zoned into more than 800
separate editions reaching more than 9.8 million households in California
and Florida each week.
Their evolving market demanded an o/r mapping tool that would deliver
a more powerful answer to EJB development. (After) "a brief
evaluation of TopLink" Senior Engineers at Harte-Hanks tested
and found that it would meet both our present and future needs"
said Brian Cornelius, Harte-Hanks, Inc.
"Using Cocobase
has been quite straightforward and very valuable. It has decreased
our production time and has given us an important foundation for
database access in our product, while your support as been outstanding,
"
said
Brian Cornelius, Senior Architect, Harte-Hanks, Inc.
Software
Tools / Technology Used
O/R Mapping Tool:
CocoBase Enterprise O/R, THOUGHT Inc.
Application
Server:
BEA Weblogic, BEA Systems Inc.
Development
Environment:
JBuilder, Borland
Inc.
Database:
Microsoft SQL Server, Microsoft Corp.
Modeling
Tool:
Together J Control Center, Together Soft Inc.
Company
Information
Harte-Hanks, Inc.
is a worldwide, direct and interactive services company that provides
end-to-end CRM and related solutions for a host of consumer and
business-to-business marketers. Harte-Hanks and its CRM integrated
solutions use technology as the enabler to capture, analyze, and
disseminate customer and prospect data at all points of contact.
Its customer-centric models allow the company to be the overall
solutions provider for driving traffic to a Web site, contact center,
or brick-and-mortar location.
www.harte-hanks.com
About
CocoBase Enterprise O/R
CocoBase Enterprise O/R, OPTIMIZED for J2EE and J2SE Customer Success,
solves the Object to Relational impedance mismatch. It virtually
eliminates the need to hand-code database access for EJB and Java
Applications. This can directly decrease up to 85% of the cost of
database access development for enterprise customers faced with
deploying fine-grained (simple to complex) relationships to J2EE
(EJB 0/R) or J2SE (Java O/R) Application Servers.
CocoBase's® unique Dynamic Mapping Layer insures that the developer
can easily build and deploy applications for optimal scalability,
performance with minimal maintenance. The CocoBase® technology
is based on landmark patents issued to THOUGHT® Inc. for Repository
based Object Mapping. It is the technology and product leader in
the Java space. After years of product acceptance and thousands
of installation sites, CocoBase® is in a class by itself in
terms of delivering Object to Relational Mapping technology.
About
THOUGHT Inc.®
THOUGHT Inc. ®, architects of CocoBase® Enterprise O/R,
"Dynamic Mapping for the Enterprise®" was formed in
1993, and subsequently revolutionized object to relational mapping
technology with landmark solutions and industry leadership. The
company supports customers around the world from their affiliate
offices in Paris, France, and Florianopolis, Brazil as well as corporate
headquarters in San Francisco, CA. CocoBase® and THOUGHT Inc.
® are registered trademarks of THOUGHT Inc. ®. CocoBase®
technology is based on US patent #5857197. All other trademarks
are property of their respective company. More information on THOUGHT
Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling
(415) 836-9199.
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