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CocoBase® PURE POJO™ Wins Coveted Position As The "Best Choice ORM Tool" For Building JPA Persistence Standard Based Enterprise-Level Applications.

CocoBase® Has Evolved To Be The Only ORM Tool To Deliver In Full The Key Requirements For JPA Persistence Based Development Of Enterprise Applications Such As Functionality, Ease of Use GUI, High Performance & Linear Scalability, Platform Persistence Support, Patent Protections, Etc.


San Francisco, CA. – May 15, 2007

THOUGHT Inc. ®, The Dynamic O/R Mapping™ (ORM) Company announces that CocoBase® Pure POJO™ V5, the technology leader and award winning JPA Persistence tool for the Enterprise, wins the coveted position at the “Best Choice ORM Tool” for building JPA Persistence based enterprise-level applications.  JPA (Java Persistence Architecture) is the standards based approach for coding data persistence as outlined in the new EJB 3 specification.  CocoBase’s® long term focus on meeting the challenging requirements of enterprise-level applications has created a technology and services package that is essentially required for success.  It is important to make use of a seasoned veteran like CocoBase® and Thought Inc.® for development at this level of development since the challenges can be quite complex and the stakes are high.  After a careful analysis of the key requirements needed by companies for successful development of enterprise applications (please see technical analysis document for more details), CocoBase® was found to clearly dominate in every category.  This included such important factors as high performance with linear scalability, covering the full range of simple to enterprise features, easy to use technology with advanced user interfaces, and the lowest total cost of ownership in the industry.

“It is an amazing achievement for Thought Inc.® and CocoBase® to deliver such a complete solution for developing enterprise applications based on JPA Persistence,” said Greg Baker, Director of Sales and Marketing, Thought Inc.®  “And Thought Inc.® sincerely appreciates and acknowledges the hard work that all the open source JPA tools are doing in the industry as this ensures everyone has good tool choices at each level of development.”

This analysis grew from earlier focuses on CocoBase’s® ability to deliver the full range of simple to enterprise-level functionality for JPA Persistence which was unique among ORM tools.  CocoBase® simply stood apart in providing the internal and external enterprise feature-set.  This is not a surprise since the initial goal of developing the CocoBase® technology was to focus on the enterprise requirements.  Around this goal grew a solid engineering team for providing technical support for the whole Java platform as it relates to persistence, an in-depth mentoring package that takes this advanced expertise to the development team, and a tireless focus on ease of use with an advanced user interface that finally makes persistence development easy.

Other strengths that Thought Inc.® has developed that are important to consider when building mission-critical applications is; delivering an amazingly high return on investment which is now at $3 for every dollar spent on CocoBase®, a mature technology that has proven itself, patents covering the technology that provide customers a clear right to use, and most importantly a commercial grade tool that has been developed by product development experts insuring high quality throughout the code base.  Now that CocoBase® is the only key commercial ORM tool providing JPA Persistence, it has become a required tool for companies to consider for the enterprise development. 

Please see the technical document covering this analysis in detail at the company website, and if you have any questions please contact us.

For a free download of CocoBase® PURE POJO™ V5 please proceed to

Marketing Contact: 

Greg Baker, Director of Sales and Marketing, Thought Inc.®, at (415) 836-9199.

About CocoBase® PURE POJO™

CocoBase® PURE POJO™, Dynamic POJO Persistence optimized for J2EE and J2SE customer success is the top solution for solving the Object to Relational impedance mismatch.  As the mature technological leader in the industry available to customers since early 1997 and in its’ fifth major release, CocoBase®  PURE POJO™ has earned a solid reputation for delivering success.  CocoBase® PURE POJO™ virtually eliminates the need to hand-code database access for POJO Persistence, EJB, Java Applications, etc. This directly decreases up to 85% of the cost of database access development for enterprise customers needing to persist data in company applications.  CocoBase® PURE POJO™ is essentially FREE!  For every dollar spent on CocoBase® there is up to $3 in project savings for an astounding ROI of 300%.  This is better than free and includes a powerful simple to use technology for persisting data with highly responsive technical support, training and mentoring. 

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.

This document is copyrighted and owned solely by THOUGHT Inc.® 2006. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. PURE POJO™, Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying, caching, etc. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.