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Java Persistence API (JPA)
Gets Commercial Strength
Enterprise Implementation In
New CocoBase® PURE POJO V5.1
From Thought Inc.®


San Francisco, CA. – August 27, 2007

THOUGHT Inc. ®, The Dynamic O/R Mapping™ (ORM) Company announces the release of version 5.1 of CocoBase®, the ORM Technology Leader and Award Winning Object to Relational Mapping Solution focused on POJO & JPA Data Persistence for the Enterprise.  The new version 5.1 includes a complete implementation of the JPA (Java Persistence API) standard for persisting data on the Java EE and Java SE platforms that is part of JSR-220 EJB 3.0 specification from Sun Microsystems.  Now IT organizations can choose a commercially developed “easy to use” JPA solution that stands alone in providing the additional enterprise-level functionality required in corporate mission critical applications.  CocoBase® has distinguished itself as the only “Enterprise ORM Solution” since it first shipped in early 1997.  Customers cut the costs of development by up to 25% and more with the commercial-based CocoBase® ORM Technology and Services Solution.  This essentially provides corporate IT customers a solution that gives back up to $3 for every $1 spent on CocoBase®, much better than a free solution. 

“Fortune 1,000 companies have been demanding a high quality, easy to use, commercial implementation of the new JPA standard for persisting data with the required level of enterprise features and customer service,” said Greg Baker, Director of Sales and Marketing, Thought Inc. ®. “The initial responses we are getting to the new version 5.1 of CocoBase® PURE POJO is that this is just what they are asking for.”

CocoBase® has directly responded to the needs of corporate development with a focus on “Ease of Use.”  CocoBase® is the only JPA provider to offer a complete IDE integrated development Workbench with a robust GUI User Interface.  The CocoBase® GUI is very easy to use and manages the full range of complexities required by the developer for mapping data persistence requirements.  The result is efficiency gains for the development organization that lead to real savings. This benefit is greatly expanded by the unique ability of the CocoBase® platform to provide all of the additional enterprises persistence features needed in corporate development not included in JPA.  In fact, CocoBase® stands alone in its’ ability to cover the full range of enterprise persistence features.  This is not a surprise since CocoBase® was architected from its’ inception to solve the requirements of enterprise application development.  This is why CocoBase® is used by over 300 customers worldwide including many key Fortune 1,000 companies.

Please proceed to the website and request to use version 5.1 of CocoBase® PURE POJO™.


Marketing Contact:  Greg Baker, Director of Sales and Marketing, Thought Inc.®, at (415) 836-9199.

About CocoBase® PURE POJO™

CocoBase® PURE POJO™, the sole provider of enterprise persistence features for development with JPA.  It is optimized for J2EE and J2SE customer success and is the technological leader for solving the Object to Relational impedance mismatch.  Available to customers since early 1997 and in its’ fifth major release, CocoBase®  PURE POJO™ has earned a solid reputation for delivering success on the enterprise.  Please note that CocoBase® PURE POJO™ is essentially FREE!  For every dollar spent on CocoBase® there is up to $3 in project savings for an astounding ROI of 300% and more.  This is better than free and includes a powerful simple to use technology for persisting data with highly responsive technical support, training and mentoring. 

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.

This document is copyrighted and owned solely by THOUGHT Inc.® 2007. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. PURE POJO™, Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying, caching, etc. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.