San Francisco, CA. August 14, 2003
Inc.®, The Dynamic O/R Mapping(tm) Company, announces the use
of CocoBase® Enterprise O/R by UAL Loyalty Services, Inc. the
wholly-owned subsidiary of UAL Corp. (NYSE: UALAQ.OB), to deliver
a web-based customer loyalty program called Silver Wings Plus (www.silverwingsplus.com).
The loyalty benefits program is uniquely designed for customers
55 years old and over. It offers them savings on travel with United
and 18 travel partners and as much as 50% off at luxurious hotels,
resorts and on cruises plus room upgrades and even free nights.
very satisfied with our choice to use CocoBase® for the Silver
Wings Plus project," said Bruce Wiener, CTO, UAL Loyalty Services,
Inc. "The tool greatly simplified the task of managing data
in the application and their support staff's quick response time
was key to our success."
tool was used to map the data in the application to the Oracle database
providing the performance and scalability requirements needed. The
key benefit cited by the customer for choosing CocoBase, over our
competitors, was the ability to easily change and edit the maps
(where the details of the mapped data are stored). The application
is based on the Java 2 Enterprise Edition (J2EE), runs on Tomcat,
and uses CocoBase Dynamic Transparent Persistence on the backend
to manage the data. The team used CocoBase with the Eclipse development
environment to build their application.
pleased to work with United Airlines in the successful launch of
their Silver Wings loyalty benefit program expanding the delivery
of their services to customers worldwide," said Daniel Wilson,
Vice President of Sales and Marketing. "Their choice to use
CocoBase with Tomcat and Eclipse is a great example using best-of-breed
Java tools to deliver solid technology."
to the website for a free download of CocoBase® at www.thoughtinc.com
Daniel Wilson, Vice President of Sales and Marketing, (415) 836-9199.
About UAL Loyalty Services, Inc.
Services, Inc. is a wholly-owned subsidiary of UAL Corporation and
is responsible for the development and administration of loyalty
programs including Mileage Plus, Silver Wings and MyPoints.com.
UAL Loyalty Services also manages united.com, United Cruise4Miles,
United Vacations, UnitedEscapes.and many of United Airlines' media
United Airlines offers more than 1,800 flights a day on a route
network that spans the globe. News releases and other information
about United Airlines can be found at the company's website, www.united.com.
Enterprise O/R, Optimized for J2EE, J2SE and J2ME Customer Success,
solves the Object to Relational impedance mismatch. The mature technological
leader, available since early 1997 and in its' fourth major release,
virtually eliminates the need to hand-code database access for EJB
and Java Applications. This can directly decrease up to 85% of the
cost of database access development for enterprise customers faced
with deploying fine-grained / coarse grained relationships in company
About THOUGHT Inc.®
the Dynamic O/R Mapping Company, architects of CocoBase®
Enterprise O/R, was formed in 1993, and subsequently revolutionized
object to relational mapping technology with landmark solutions
and industry leadership. THOUGHT Inc.'s® global sales include
customers in the United States, Europe, Asia and India. More information
on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM
or by calling, (415) 836-9199.
This document is copyrighted and owned solely by THOUGHT Inc.®
2002. CocoBase® and THOUGHT Inc.® are registered trademarks
of THOUGHT Inc.®. Dynamic O/R Mapping, Dynamic Object
to Relational Mapping, Dynamic Universal Querying and
Dynamic Transparent Persistence are pending trademarks of
THOUGHT Inc.®. CocoBase® technology is based on US patent
#5857197 as well as additional pending patents directed to object
navigation, object modeling, querying and caching. All other trademarks
are property of their respective company. This publication is provided
"as is" without warranty of any kind, either express or
implied, including, but not limited to, the implied warranties of
merchantability, fitness for a particular purpose, or non-infringement,
to also include any and all technical inaccuracies or typographical