Thought inc.

The Dynamic O/R Mapping Company
Home CocoBase Download News Partners Corp Info
  press releases
  industry coverage

press releases  

United Airlines Uses CocoBase® Enterprise O/R To Deliver Web-Based Silver Wings Plus Loyalty Program

CocoBase® works together with Tomcat and the Eclipse IDE to successfully provide a J2EE based with Dynamic Transparent Persistence(tm) Customer Solution.




San Francisco, CA. August 14, 2003

THOUGHT Inc.®, The Dynamic O/R Mapping(tm) Company, announces the use of CocoBase® Enterprise O/R by UAL Loyalty Services, Inc. the wholly-owned subsidiary of UAL Corp. (NYSE: UALAQ.OB), to deliver a web-based customer loyalty program called Silver Wings Plus ( The loyalty benefits program is uniquely designed for customers 55 years old and over. It offers them savings on travel with United and 18 travel partners and as much as 50% off at luxurious hotels, resorts and on cruises plus room upgrades and even free nights.

"We are very satisfied with our choice to use CocoBase® for the Silver Wings Plus project," said Bruce Wiener, CTO, UAL Loyalty Services, Inc. "The tool greatly simplified the task of managing data in the application and their support staff's quick response time was key to our success."

The CocoBase tool was used to map the data in the application to the Oracle database providing the performance and scalability requirements needed. The key benefit cited by the customer for choosing CocoBase, over our competitors, was the ability to easily change and edit the maps (where the details of the mapped data are stored). The application is based on the Java 2 Enterprise Edition (J2EE), runs on Tomcat, and uses CocoBase Dynamic Transparent Persistence on the backend to manage the data. The team used CocoBase with the Eclipse development environment to build their application.

"We are pleased to work with United Airlines in the successful launch of their Silver Wings loyalty benefit program expanding the delivery of their services to customers worldwide," said Daniel Wilson, Vice President of Sales and Marketing. "Their choice to use CocoBase with Tomcat and Eclipse is a great example using best-of-breed Java tools to deliver solid technology."

Proceed now to the website for a free download of CocoBase® at

Marketing Contact: Daniel Wilson, Vice President of Sales and Marketing, (415) 836-9199.

About UAL Loyalty Services, Inc.

UAL Loyalty Services, Inc. is a wholly-owned subsidiary of UAL Corporation and is responsible for the development and administration of loyalty programs including Mileage Plus, Silver Wings and UAL Loyalty Services also manages, United Cruise4Miles, United Vacations, UnitedEscapes.and many of United Airlines' media assets.

United Airlines offers more than 1,800 flights a day on a route network that spans the globe. News releases and other information about United Airlines can be found at the company's website,

About CocoBase® Enterprise O/R

CocoBase® Enterprise O/R, Optimized for J2EE, J2SE and J2ME Customer Success, solves the Object to Relational impedance mismatch. The mature technological leader, available since early 1997 and in its' fourth major release, virtually eliminates the need to hand-code database access for EJB and Java Applications. This can directly decrease up to 85% of the cost of database access development for enterprise customers faced with deploying fine-grained / coarse grained relationships in company applications.

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized object to relational mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.

This document is copyrighted and owned solely by THOUGHT Inc.® 2002. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying and caching. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.