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Eclipse IDE Users Now Get Easy To Use Advanced Solution For POJO Persistence With New CocoBase® PURE POJO™ Version 5.0 From THOUGHT INC.® 





San Francisco, CA. - July 27, 2006

THOUGHT Inc.®, The Dynamic O/R Mapping™ company announces the new Eclipse IDE Plug-In included with the new version 5.0 of CocoBase® PURE POJO™, the market leader and award winning patented Dynamic Object to Relational Mapping™ (ORM) tool shipping since 1997.  The new 100% Java GUI tooling in CocoBase® PURE POJO™ made up of the Magic Mapper and the Mapping Workbench are both tightly integrated inside Eclipse.  This gives Eclipse users the ability to auto-map all their tables, fields and objects together in just a few steps with the Magic Mapper. This relieves developers from the tedious task of manually mapping each table and object together.  The Mapping workbench holds all of the extensive CocoBase® PURE POJO™ Persistence functionality in one GUI thus easily facilitating for developers access to needed features. These major technological innovations are an example of how CocoBase® has evolved to provide an exciting and extremely useful tool for speeding up advanced POJO development without sacrificing flexibility or access to required enterprise-level functionality.

“Giving Eclipse IDE users an easy to use an enterprise-level POJO Persistence Solution with CocoBase® PURE POJO™ version 5.0 is a major breakthrough for the industry,” said Greg Baker, Director of Sales and Marketing, Thought Inc.®  “Eclipse IDE users can now take advantage of the powerful CocoBase® ORM technology by simply using the Magic Mapper to intelligently auto-map the tables, fields and objects together for them.”

CocoBase® uses a simple patented architecture for persisting data utilizing a mapping layer.  This approach makes it easy for developers to manage the complexity of persisting data at the enterprise level.  The Magic Mapper™ evolves this technology to the next level by making it an easy to use tool for coding POJO persistence.  The Magic Mapper™ detects and prevents potential map problems and quite magically makes a good determination of how the tables, fields and objects are to be mapped together. This brings in a high degree of simplicity to assist the developer in quickly persisting data for an application. 

CocoBase® includes additional advanced POJO persistence support not found in other ORM solutions, for example: (a) the ability to map single or multiple inheritance with multiple discriminators without requiring that developers know about specific mapping strategies, (b) SQL realms, thus allowing multiple SQL views or filters for the same Java class model, (c) generic POJO O/R mapping, which allows POJO objects to be elegantly mapped even when those do not conform with the Java bean pattern, (d) SQL tuning, which let developers generate and tune the SQL for each mapping at design time, (e) callback plug-ins and factories for incorporating custom behavior at runtime, and much more.

CocoBase® will soon deliver a JPA integration thus providing EJB 3.0 compliant support.  The developer will then be able to use CocoBase® for any application using the JPA APIs as well as add the JPA APIs to any existing work.  And all of the additional advanced POJO Persistence functionality in CocoBase® will be easily available with the JPA as well.  The CocoBase® PURE POJO Version 5.0 Persistence API supports standard EJBQL based querying for object queries and it is based on an early draft of the EJB3 persistence API.  The EJB 3.0 compliant support is expected to be released soon.

For a free download of CocoBase® PURE POJO™ please proceed to


Marketing Contact:  Greg Baker, Director of Sales and Marketing, Thought Inc.®, at (415) 836-9199.


About CocoBase® PURE POJO™

CocoBase® PURE POJO™, Dynamic POJO Persistence optimized for J2EE and J2SE customer success is the top solution for solving the Object to Relational impedance mismatch.  As the mature technological leader in the industry available to customers since early 1997 and in its’ fifth major release, CocoBase®  PURE POJO™ has earned a solid reputation for delivering success.  CocoBase® PURE POJO™ virtually eliminates the need to hand-code database access for POJO Persistence, EJB, Java Applications, etc. This directly reduces up to 85% of the cost of database access development for enterprise customers needing to persist data in company applications.  CocoBase® PURE POJO™ is essentially FREE!  For every dollar spent on CocoBase® there is up to $3 in project savings for an astounding ROI of 300%.  This is better than free and includes a powerful simple to use technology for persisting data with highly responsive technical support, training and mentoring. 

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.

This document is copyrighted and owned solely by THOUGHT Inc.® 2006. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. PURE POJO™, Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying, caching, etc. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.