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New CocoBase® PURE POJO™ Version 5.0 Makes O/R Mapping Easy For Everyone Available Soon From Thought Inc.®

New CocoBase® Magic Mapper™, A Smart Case-Tool like User Interface, Intelligently Auto-Maps The Tables, Fields And Objects Together Thus Greatly Simplifying The Complex Task Of Object To Relational Mapping For Developers.




San Francisco, CA. - May 16, 2006

THOUGHT Inc.®, The Dynamic O/R Mapping™ Company pre-announces the new version 5.0 of CocoBase® PURE POJO™, the market leader and award winning Dynamic Object to Relational Mapping™ tool shipping since 1997, is expected to be released within a few weeks.  The new CocoBase® PURE POJO™ repository architecture has led to a very exciting wizard called the Magic Mapper™. It is smart case tool oriented functionality, which contains the intelligence to create class to table mappings automatically, thus freeing the developer from having to go through each mapping editor screen and specify the mappings manually.  This amazing innovation reduces the complexity of data persistence and the need for developers to be experts in data persistence technology. CocoBase® PURE POJO™ data persistence is easy to use for all developers.

The Magic Mapper™ detects and prevents potential map problems and quite magically makes a good determination of how the tables, fields and objects are to be mapped together. This brings in a high degree of simplicity to assist the developer in quickly persisting data for an application. Now all the different parts of CocoBase have been combined into basically one simple to use interface that gets the job done in just a few steps. The Magic Mapper™ GUI is also tightly integrated into the Eclipse IDE so that developers can use it from inside the development environment.

CocoBase® PURE POJO™ version 5.0 also includes;

NEW PURE POJO™ based unified persistence and query manager for local J2SE and distributed J2EE environments, which is completely transparent to the object and does not modify or alter the byte-code of the object with extensions, annotations, etc. whether at design, build, deployment or runtime.  The principle is that your Java objects are plain and ordinary with nothing unusual and especially no extensions or modifications from a vendor for either POJO or EJB 3.0,  

NEW Mapping Workbench user interface that puts all the O/R functionality into one set of easy to use wizards,

NEW PURE POJO™ High Performance - 2 to 3 times faster than JDBC without Caching and 4 to 10 times faster with Caching,

NEW totally decoupled "Project-based" Mapping Repository for enterprise-wide reuse of maps,

NEW Custom SQL can be supplied by developer through extension APIs available at runtime for all CRUD Operations,

NEW Full ECLIPSE IDE Integration with Magic Mapper and Workbench integrations,

NEW SPRING 2.0 Integration with JPetStore application example included,

NEW Project Management capabilities to easily organize and reuse maps,

NEW Comprehensive Dynamic Querying solutions including EJBQL multi-field projections, and more.

For a free download of CocoBase® PURE POJO™ and additional performance information please proceed to


Marketing Contact:  Greg Baker, Director of Sales and Marketing, Thought Inc.®, at (415) 836-9199, email to

About CocoBase® PURE POJO™

CocoBase® PURE POJO™, Dynamic POJO Persistence optimized for J2EE and J2SE customer success is the top solution for solving the Object to Relational impedance mismatch.  As the mature technological leader in the industry available to customers since early 1997 and in its’ fifth major release, CocoBase®  PURE POJO™ has earned a solid reputation for delivering success.  CocoBase® PURE POJO™ virtually eliminates the need to hand-code database access for POJO Persistence, EJB, Java Applications, etc. This directly decreases up to 85% of the cost of database access development for enterprise customers needing to persist data in company applications.  CocoBase® PURE POJO™ is essentially FREE!  For every dollar spent on CocoBase® there is up to $3 in project savings for an astounding ROI of 300%.  This is better than free and includes a powerful simple to use technology for persisting data with highly responsive technical support, training and mentoring. 

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Latin America, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.


This document is copyrighted and owned solely by THOUGHT Inc.® 2006. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. PURE POJO™, Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying, caching, etc. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.