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CocoBase® Enterprise O/R, Object Relational Mapping Tool, Cuts Project Costs Up To 60% From THOUGHT Inc.

Developers Save Enormous Amounts Of Time Using CocoBase® to Manage The Coding Of SQL, JDBC, Java, EJB, POJO, Transaction Coordination, Complex Graphs of Data, Performance & Scaling.




San Francisco, CA. - February 23, 2005

THOUGHT Inc.®, The Dynamic O/R Mapping™ Company announces that CocoBase® Enterprise O/R, the market leader and award winning Dynamic Object to Relational Mapping™ tool shipping since 1997, saves up to 60% of the total projects costs for building an enterprise software application. Studies indicate that an estimated 70% of developer's development time is spent writing code to persist or manage access to relational data. CocoBase® saves up to 85% of the time or cost of database access development in Java. Therefore, if you save 85% of the 70% of the project cost with CocoBase® the result is a savings of up to 60% of the overall project costs.

The typical (i.e. the hard way) to address the object to relational (O/R) dilemma - known as the "impedance mismatch" - is a lot of SQL and JDBC hand-coding to map between the conceptual structure of the object data models and the tables, rows, and columns format of a SQL-based relational database. In addition to extensive labor, the intrusive nature of SQL and JDBC coded into objects degrades development, maintenance, performance and scalability. The faster, simpler and less costly approach is to utilize the standards-based extensibility of CocoBase® Enterprise O/R, the advanced Dynamic O/R Mapping Java tool from THOUGHT Inc. ® CocoBase® provides a highly efficient and scalable means of solving the O/R impedance mismatch.

CocoBase® takes the database specific code and prewritten SQL out of the object and saves this information to the mapping layer (i.e. map), thus decoupling the object from being hard coded to the database. The database specific code and SQL is dynamically created at runtime. This allows objects to be easily reused over and over. This dynamic layer provides a multitude of performance and scaling optimizations that are easily changed by the programmer to best fit their specific needs.

For more information please proceed to as well as a free download of CocoBase®.

Marketing Contact: Greg Baker, Director of Marketing, Thought Inc.®, at (415) 836-9199.

About CocoBase® Enterprise O/R

CocoBase® Enterprise O/R, Dynamic Object to Relational Mapping™ that is Optimized for J2EE and J2SE Customer Success, solves the Object to Relational impedance mismatch. The mature technological leader in the industry has been available to customers since early 1997 and is in its' fourth major release. CocoBase virtually eliminates the need to hand-code database access for JDO, EJB and Java Applications. This can directly decrease up to 85% of the cost of database access development for enterprise customers faced with deploying fine-grained / coarse grained relationships in company applications.

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized Object to Relational Mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.

This document is copyrighted and owned solely by THOUGHT Inc.® 2004. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. Dynamic POJO Data Persistence™, Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying and caching. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.