San Francisco, CA. - February 23, 2005
The Dynamic O/R Mapping Company announces that CocoBase®
Enterprise O/R, the market leader and award winning Dynamic Object
to Relational Mapping tool shipping since 1997, saves up to
60% of the total projects costs for building an enterprise software
application. Studies indicate that an estimated 70% of developer's
development time is spent writing code to persist or manage access
to relational data. CocoBase® saves up to 85% of the time or
cost of database access development in Java. Therefore, if you save
85% of the 70% of the project cost with CocoBase® the result
is a savings of up to 60% of the overall project costs.
(i.e. the hard way) to address the object to relational (O/R) dilemma
- known as the "impedance mismatch" - is a lot of SQL
and JDBC hand-coding to map between the conceptual structure of
the object data models and the tables, rows, and columns format
of a SQL-based relational database. In addition to extensive labor,
the intrusive nature of SQL and JDBC coded into objects degrades
development, maintenance, performance and scalability. The faster,
simpler and less costly approach is to utilize the standards-based
extensibility of CocoBase® Enterprise O/R, the advanced Dynamic
O/R Mapping Java tool from THOUGHT Inc. ® CocoBase® provides
a highly efficient and scalable means of solving the O/R impedance
takes the database specific code and prewritten SQL out of the object
and saves this information to the mapping layer (i.e. map), thus
decoupling the object from being hard coded to the database. The
database specific code and SQL is dynamically created at runtime.
This allows objects to be easily reused over and over. This dynamic
layer provides a multitude of performance and scaling optimizations
that are easily changed by the programmer to best fit their specific
For more information
please proceed to www.thoughtinc.com/cut_cost.pdf
as well as a free download of CocoBase®.
Greg Baker, Director of Marketing, Thought Inc.®, at (415) 836-9199.
Enterprise O/R, Dynamic Object to Relational Mapping that
is Optimized for J2EE and J2SE Customer Success, solves the Object
to Relational impedance mismatch. The mature technological leader
in the industry has been available to customers since early 1997
and is in its' fourth major release. CocoBase virtually eliminates
the need to hand-code database access for JDO, EJB and Java Applications.
This can directly decrease up to 85% of the cost of database access
development for enterprise customers faced with deploying fine-grained
/ coarse grained relationships in company applications.
About THOUGHT Inc.®
the Dynamic O/R Mapping Company, architects of CocoBase®
Enterprise O/R, was formed in 1993, and subsequently revolutionized
Object to Relational Mapping technology with landmark solutions
and industry leadership. THOUGHT Inc.'s® global sales include
customers in the United States, Europe, Asia and India. More information
on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM
or by calling, (415) 836-9199.
This document is copyrighted and owned solely by THOUGHT Inc.®
2004. CocoBase® and THOUGHT Inc.® are registered trademarks
of THOUGHT Inc.®. Dynamic POJO Data Persistence, Dynamic
O/R Mapping, Dynamic Object to Relational Mapping, Dynamic
Universal Querying and Dynamic Transparent Persistence
are pending trademarks of THOUGHT Inc.®. CocoBase® technology
is based on US patent #5857197 as well as additional pending patents
directed to object navigation, object modeling, querying and caching.
All other trademarks are property of their respective company. This
publication is provided "as is" without warranty of any
kind, either express or implied, including, but not limited to,
the implied warranties of merchantability, fitness for a particular
purpose, or non-infringement, to also include any and all technical
inaccuracies or typographical errors.