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CocoBase® Expands Worldwide Market Presence With New Reseller Endeavour Software (ESA) of Australia




San Francisco, CA. - February 26, 2004

THOUGHT Inc.®, The Dynamic O/R Mapping™ Company, announces that Endeavour Software of Australia ( is now an official reseller of CocoBase® Enterprise O/R, the award winning and market leading Dynamic Object to Relational Mapping™ tool. Endeavour Software is a leading Master Reseller in Australia that specializes in the distribution, supply and support of software products and solutions with a focus on automation, optimization and management of the Enterprise. Combining the "Quick and Easy" nature of CocoBase® that can cut the cost of database access development by up to 85% with the strong local presence of an experienced Master Reseller and Consulting company provides incredible value to customers.

"THOUGHT Inc.® is excited to be working together with Endeavour Software to provide Australian companies our best of breed O/R Mapping tool, CocoBase®, together with their experience as an industry leading local Reseller," said Daniel Wilson, Vice President of Sales, THOUGHT Inc.®

"As a company focused on supplying organizations with software solutions designed to improve operational efficiency and reduce costs, we see CocoBase® as a great fit with our existing product portfolio. By providing an industry leading solution such as CocoBase® to manage data in enterprise-level applications for organizations in this region, is a win-win for all parties" says Grant Gebert, Sales Director, Endeavour Software.

CocoBase® is the technological leader for Object to Relational Mapping, shipping since early 1997. It was the first Java-based O/R Mapping tool and continues to lead the industry with innovations providing developers the most full-featured and easy to use tool for persisting data in Java applications. For companies looking to persist and manage their data with a simple to use interface that generates high performance components, CocoBase® provides the solution. Developers can easily persist the full range of data on the J2EE and J2SE platforms in just a few clicks without the need to hand-code JDBC, SQL, Java code, etc.

Proceed now to download a free copy of CocoBase® at


Dan Wilson, V.P. Sales & Marketing, United States (415)836-9199.

Endeavour Software Pty. Ltd
Steve Smart, Australia +61 9685 7553.

About CocoBase® Enterprise O/R

CocoBase® Enterprise O/R, Optimized for J2EE and J2SE Customer Success, solves the Object to Relational impedance mismatch. The mature technological leader, available since early 1997 and in its' fourth major release, virtually eliminates the need to hand-code database access for EJB and Java Applications. This can directly decrease up to 85% of the cost of database access development for enterprise customers faced with deploying fine-grained / coarse grained relationships in company applications.

About THOUGHT Inc.®

THOUGHT Inc.®, the Dynamic O/R Mapping™ Company, architects of CocoBase® Enterprise O/R, was formed in 1993, and subsequently revolutionized object to relational mapping technology with landmark solutions and industry leadership. THOUGHT Inc.'s® global sales include customers in the United States, Europe, Asia and India. More information on THOUGHT Inc. ® can be obtained online at WWW.THOUGHTINC.COM or by calling, (415) 836-9199.

This document is copyrighted and owned solely by THOUGHT Inc.® 2003. CocoBase® and THOUGHT Inc.® are registered trademarks of THOUGHT Inc.®. Dynamic O/R Mapping™, Dynamic Object to Relational Mapping™, Dynamic Universal Querying™ and Dynamic Transparent Persistence™ are pending trademarks of THOUGHT Inc.®. CocoBase® technology is based on US patent #5857197 as well as additional pending patents directed to object navigation, object modeling, querying and caching. All other trademarks are property of their respective company. This publication is provided "as is" without warranty of any kind, either express or implied, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement, to also include any and all technical inaccuracies or typographical errors.